| Name | Param | Definition | Example | 
|---|---|---|---|
| Campaign Source | ict_source | Use to identify a search engine, newsletter name, or other source. | mag | 
| Campaign Medium | ict_medium | Use to identify a medium such as post, or page or banner | post page | 
| Campaign Name | ict_campaign | Use to identify a specific product promotion or strategic campaign. | jan_2020 | 
| Campaign Term | ict_term | Use to define the text of the link (if not set, can be inferred from the actual link text) | link+text | 
| Campaign Content | ict_content | Use to differentiate ads or links that point to the same URL. | text image text-inline text-bottom-of-post | 
| Additional parameters | ict_XXXXX | Use any other parameter name to ensure more properties are sent with the click event | 
                
                    //muchbetteradventures.com/test1?param1=value1&ict_source=mag&ict_medium=page&ict_campaign=jan_2020¶m2=value2&ict_term=link+test&ict_something=asdf
                
                
                Links to muchbetteradventures.com are automatically tracked
            
                
                    http://muchbetteradventures.com/test2?ict_anything=blabla&ict_term=test
                
                
                Query parameters starting with ict_ are passed on to segment
            
                
                    https://muchbetteradventures.com/test3
                
                
                If ict_term is missing it is automatically generated from the link text
            
                
                    /test
                
                
                Relative links are also tracked
            
                
                    https://google.com
                
                
                External links are not tracked